A woman in soft daylight, turned toward the light
About Hormony®

We believe women deserve better answers.

Hormony® combines science, technology, and education to make hormonal health more accessible, understandable, and personalized.

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Hormony's founders together at a launch event

It started with a search for answers.

Like many women, our founder spent years tracing fatigue, broken sleep, anxiety, and the quiet sense of feeling unlike herself. The answer, eventually, came down to her hormones.

It revealed a larger gap: millions of women move through hormonal change with little access to timely information, convenient testing, or practical guidance.

Hormony® was built to close that gap, bringing at-home testing, AI-powered insights, and education together so hormonal health is understandable and actionable.

Nice to meet you
Our mission

Help women better understand their hormonal health.

We make hormone monitoring more accessible through innovative testing, personalized insights, and science-backed education. Awareness is the first step toward better health decisions.

Our vision

A world where every woman understands her own rhythm.

A future where understanding hormonal health is as normal as tracking sleep or movement, with insights that reflect each woman's biology, lifestyle, and life stage.

Principles that guide the work.

Science first

Health decisions grounded in evidence, curiosity, and continuous learning.

Education matters

Knowledge creates awareness. Awareness creates better decisions.

Human-centered design

Technology should feel intuitive, supportive, and easy to understand.

Privacy & trust

Health data belongs to the individual. Trust must be earned and protected.

Representation matters

Better outcomes need more representative data, perspectives, and experiences.

Progress over perfection

Small actions repeated over time create meaningful change.

Built by scientists and builders.

Mayra Hurtado
Mayra Hurtado
Co-Founder & CEO

20+ years scaling global consumer brands.

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Two decades across consumer products, technology, and operations, including a senior director role at adidas Southeast Asia & Pacific. MBA, Nanyang Technological University; certified yoga teacher.

Consumer HealthGlobal ExpansionDigital TransformationWomen's HealthCommunity
Dr. Sarita Kumble, PhD
Dr. Sarita Kumble, PhD
Co-Founder & Chief Science Officer

Diagnostic innovator, Stanford-trained scientist.

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A biotech entrepreneur with 20+ years in diagnostics. PhD in Biochemistry (Bombay University) and postdoctoral research in cancer biology at Stanford. She co-founded Pictor, whose miniaturized blood-testing systems sold over 100,000 tests in 18 months.

DiagnosticsBiochemistryPoint-of-CarePreventive HealthProduct
Joe Dunbar
Joe Dunbar
Founding Advisor

Global leader in saliva biomarker testing.

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Managing Director of Soma Bioscience and a former international athlete for England and Great Britain. He has worked with Olympic and world champions, Premier League clubs, and UK Athletics, helping establish saliva testing for recovery, resilience, and performance.

Saliva BiomarkersCortisol TestingHuman PerformanceElite SportRecovery
Todd McGuire
Todd McGuire
Chief Technology Officer

Digital health and behavior-change expert.

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A technology leader who builds health-engagement platforms and behavior-change tools. Formerly CTO of incentaHEALTH. At Hormony® he leads the Insights App: AI integration, analytics, architecture, and personalized experiences.

Digital HealthBehavioral TechAIData AnalyticsProduct
Mayra Hurtado, Co-Founder and CEO
We help women see what their bodies are already telling them.
Mayra Hurtado
Co-Founder & CEO

Backed, awarded, and in the press.

Hormony's founder holding the FemTech Lab Golden Cheetah Award among colleagues
Receiving the FemTech Lab Golden Cheetah Award.
Global Tech Awards 2024 Winner Women's Health Innovation Summit USA 2024 Tech in Asia Startup Arena 2024 Finalist Health Tech Challengers 2024 Finalist CharmHealth Innovation Challenge 2024 participant Falling Walls science start-ups global finalist Women's Health Innovation Summit Asia 2023

Accelerators & innovation programs

FemTech Lab Creative Destruction Lab SMU Institute of Innovation & Entrepreneurship Well4Tech

Also a DesignSingapore Council Global Design Research (GDR) Grant recipient.

Featured in

Channel NewsAsia Money FM 89.3 South China Morning Post Stylist Magazine Tatler Asia Health Journal Intelligent Health Authority Magazine and Medium TechInformed TechRound Startups Magazine Emprendedor.com Silicon UK
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Building across Asia, Europe, and Latin America.

SingaporeHeadquarters
LondonR&D
AsiaPartnerships
LatamPartnerships

We're building with distributors, pharmacies, healthcare organizations, and research partners to make testing, education, and personalized insights more accessible worldwide.

More than a test.

A woman relaxing in bed, checking her Hormony results on her phone
At-home testing
Smartphone-powered analysis
Personalized insights
Education
Longitudinal monitoring
Behavioral wellness tools

Work with us.

Partners & distributors

Bring Hormony to clinics, pharmacies, and retail shelves.

Become a partner
Investors

Back accessible hormone testing for women.

Investor enquiries
Press

Founder bios, logos, and brand assets in one place.

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Careers

Help build the future of women's health.

See open roles

The future of hormonal health starts with understanding.

Whether you're a consumer, healthcare professional, researcher, partner, or investor, we're building this future together.

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