A woman in soft daylight, turned toward the light

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Hormony's founders together at a launch event

It started with a search for answers.

Our founder spent years navigating fatigue, broken sleep, anxiety, and the quiet sense of feeling unlike themselves. The answer, eventually, came down to hormones.

It revealed a larger gap: millions navigate hormonal change with little access to timely information, convenient testing, or practical guidance.

Hormony® was built to close that gap, bringing at-home testing, AI-powered insights, and education together so hormonal health is understandable and actionable.

Nice to meet you

Our mission

Help women better understand their hormonal health.

We make hormone monitoring more accessible through innovative testing, personalized insights, and science-backed education. Awareness is the first step toward better health decisions.

Our vision

A world where every woman understands her own rhythm.

A future where understanding hormonal health is as normal as tracking sleep or movement, with insights that reflect each woman's biology, lifestyle, and life stage.

Principles that guide the work.

Science first

Health decisions grounded in evidence, curiosity, and continuous learning.

Education matters

Knowledge creates awareness. Awareness creates better decisions.

Human-centered design

Technology should feel intuitive, supportive, and easy to understand.

Privacy & trust

Health data belongs to the individual. Trust must be earned and protected.

Representation matters

Better outcomes need more representative data, perspectives, and experiences.

Progress over perfection

Small actions repeated over time create meaningful change.

Built by scientists and builders.

Mayra Hurtado

Co-Founder & CEO

20+ years scaling global consumer brands.

View bio

Two decades across consumer products, technology, and operations, including a senior director role at adidas Southeast Asia & Pacific. MBA, Nanyang Technological University; certified yoga teacher.

Consumer HealthGlobal ExpansionDigital TransformationWomen's HealthCommunity

Dr. Sarita Kumble, PhD

Co-Founder & Chief Science Officer

Diagnostic innovator, Stanford-trained scientist.

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A biotech entrepreneur with 20+ years in diagnostics. PhD in Biochemistry (Bombay University) and postdoctoral research in cancer biology at Stanford. She co-founded Pictor, whose miniaturized blood-testing systems sold over 100,000 tests in 18 months.

DiagnosticsBiochemistryPoint-of-CarePreventive HealthProduct

Joe Dunbar

Founding Advisor

Global leader in saliva biomarker testing.

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Managing Director of Soma Bioscience and a former international athlete for England and Great Britain. He has worked with Olympic and world champions, Premier League clubs, and UK Athletics, helping establish saliva testing for recovery, resilience, and performance.

Saliva BiomarkersCortisol TestingHuman PerformanceElite SportRecovery

Todd McGuire

Chief Technology Officer

Digital health and behavior-change expert.

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A technology leader who builds health-engagement platforms and behavior-change tools. Formerly CTO of incentaHEALTH. At Hormony® he leads the Insights App: AI integration, analytics, architecture, and personalized experiences.

Digital HealthBehavioral TechAIData AnalyticsProduct

We help women see what their bodies are already telling them.

Mayra Hurtado

Co-Founder & CEO

Backed, awarded, and in the press.

Hormony's founder holding the FemTech Lab Golden Cheetah Award among colleagues — Receiving the FemTech Lab Golden Cheetah Award.

Women's Health Innovation Summit USA 2024

Tech in Asia Startup Arena 2024 Finalist

CharmHealth Innovation Challenge 2024 participant

Falling Walls science start-ups global finalist

Women's Health Innovation Summit Asia 2023

Accelerators & innovation programs

SMU Institute of Innovation & Entrepreneurship

Also a DesignSingapore Council Global Design Research (GDR) Grant recipient.

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Building across Asia, Europe, and Latin America.

SingaporeHeadquarters

LondonR&D

AsiaPartnerships

LatamPartnerships

We're building with distributors, pharmacies, healthcare organizations, and research partners to make testing, education, and personalized insights more accessible worldwide.

More than a test.

A woman relaxing in bed, checking her Hormony results on her phone

At-home testing

Smartphone-powered analysis

Personalized insights

Education

Longitudinal monitoring

Behavioral wellness tools

Work with us.

Partners & distributors

Bring Hormony to clinics, pharmacies, and retail shelves.

Become a partner

Investors

Back accessible hormone testing for women.

Investor enquiries

Press

Founder bios, logos, and brand assets in one place.

Get the press kit

Careers

Help build the future of women's health.

See open roles

The future of hormonal health starts with understanding.

Whether you're a consumer, healthcare professional, researcher, partner, or investor, we're building this future together.

Explore Hormony® Contact us

Country/region

Language

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Help women better understand their hormonal health.

A world where every woman understands her own rhythm.

Principles that guide the work.

Built by scientists and builders.

Backed, awarded, and in the press.

Building across Asia, Europe, and Latin America.

More than a test.

Work with us.

The future of hormonal health starts with understanding.